Data is so important in marketing and advertising. It plays a huge role in the prediction of customer behaviour, allowing agencies to capture them and tailor campaigns accordingly.
GDPR, however, has the potential to decrease access to customer data and slow down marketers and restrict their ability to target consumers based on data. We explore everything marketing agencies need to know and be aware of when it comes to GDPR.
In today’s connected world, personal data is being collected at an incredible rate. Marketers and digital marketing agencies need to ask themselves – do I really need to know this? The focus needs to be on the necessary data and letting the data subject know what it will be used for.22nd October 2018
The General Data Protection Regulation (GDPR) was created by the European Union to ensure personal data for individuals is protected. The legislation came into force on May 25th, 2018 and enables European consumers to control how businesses collect and process their personal information. The law is designed to reflect today’s digital and connected world and10th October 2018
4 Months on from the introduction of the General Data Protection Regulation (GDPR) – has there been a material impact on Marketing and Advertising professionals? What effect is GDPR having on marketing agencies, especially those based in North America? We look at the Marketing industry and how the GDPR has made a permanent mark on9th October 2018
Why do Digital Marketing Agencies need to be GDPR compliant?
- GDPR will impact the way in which marketing agencies can understand consumers.
- Consent is everything when it comes to marketing agencies and data. If it has been previously given, this consent may no longer suffice under GDPR and may have to be obtained again. You may be using pre-ticked boxes for email marketing and such alike, which are not GDPR compliant.
- Marketers need to ask themselves – do I really need to know this? The focus needs to be on the necessary data and letting the data subject know what it will be used for.
Things marketing agencies need to know about GDPR
The dust from GDPR’s May 25th, 2018 date has not settled and the data protection community is now bracing itself for the new California Consumer Privacy Act (CCPA). Several states in the U.S are following the General Data Protection Regulation (GDPR) with similar privacy initiatives. On 28th June 2018, California passed a sweeping consumer privacy law:10th October 2018
The General Data Protection Regulation (GDPR) came into force on May 25th, 2018, the most expansive overhaul of privacy regulations in a generation. Within days, high-profile cases were launched against the likes of Google, Facebook, and Amazon. However, 4 months on why haven’t we seen a wave fines imposed on the thousands of complaints received10th October 2018